Moving Forward with Lifetime Plans, Smarter This Time

Lifetime packages have always been a strange but meaningful part of MXroute. They’ve brought in customers who wanted to bet on us for the long haul, and in return we’ve honored those bets. The people who picked up our original lifetime plans years ago are still sitting comfortably in their accounts, untouched by every change since. That’s not going to change. We’re not here to pull the rug out from under anyone. If you bought a lifetime plan before, it stays exactly as it was.

What we are doing now is shaping the next step for lifetime plans in a way that makes sense for both you and us. We’ve learned a lot since the first time we offered them. The biggest challenge isn’t the customers who use the service every day, it’s the ones who disappear forever. When that happens, abandoned accounts just sit there, eating up resources and never being cleaned out. That’s wasteful, and it keeps us from offering lifetime plans in a sustainable way.

So here’s the solution: we’re introducing a new 15GB Lifetime Plan for $299, with one important detail. It comes with a renewal of $1 per year. That dollar isn’t about profit. It’s simply a trigger. If you keep paying that $1, you’re letting us know you’re still here. If you don’t, it gives us a reason to clear the account. That way the people who truly want lifetime service get it, and the people who walk away don’t leave behind ghost accounts that linger forever.

If that sounds right for you, you can order it here: 15GB Lifetime Plan – $299.

This is a smarter balance. You get a simple, clear option for lifetime email hosting, and we get a mechanism to keep things tidy and sustainable for everyone. Lifetime customers from the past keep everything exactly as it is, and new customers get an offer that can live on long after most “lifetime” products would have collapsed under their own weight.

As always, the plan here isn’t about squeezing profit. It’s about making MXroute last.