Make MXroute Great Again (Yes, Again)

There’s a line. You don’t always know where it is until you step over it.

Over the years, I’ve tried to strike a balance between being the watchful guardian of our IP reputation and giving users enough freedom not to feel like they’re tiptoeing through a minefield. I’ve relaxed on that balance recently, just a little. A little less aggressive on outbound filtering, a little more room to test the waters. I wanted to know how far I could go without lighting a match in a dry forest.

Well, I found it.

Not in a catastrophic way. No blacklist apocalypse, no Google-wide rejections, no headline-worthy collapse. But the subtle signals came in. Microsoft started throwing shade, Gmail went colder than usual on some customers, and a handful of emails I wouldn’t even want in my spam folder made it out before I noticed. That’s the thing about reputation: it erodes quietly. And then it’s gone loudly.

So I’m drawing the line again. Re-doubling. Re-militarizing. Not by clamping down on legitimate use, but by doing what I’ve always done when MXroute is at its best—protecting the customers who don’t want to be on a network with the lowest common denominator. The ones who expect their email to land in inboxes because they aren’t trying to game the system, they’re just trying to talk to people.

You’ll see outbound filtering get stricter again. You’ll see some outbound blocks and false positives, and a handful of you might be mad at me. And I’ll be here to take the heat, because that’s my job. My job is not to be liked in every moment. It’s to make sure your email gets delivered. The real kind of delivered, not just “we accepted your message” delivered. Inbox delivered.

I’ve walked this road before. It works. It’s why so many of you are here. And now I’m walking it again, boots on, no apologies.

MXroute isn’t going corporate. It’s going militant—again—for the right reasons.

Let’s make MXroute great again.

<3
Jarland